5 Golden Rules Of Content Marketing
Businesses around the world have been successfully implementing Content Marketing to build trust, traffic, authority, and increase profit.
If you are familiar with Internet marketing then you must have heard of this phrase “Content is the King”.
Some Stats:
- Successful marketers spend their 40% budget on Content marketing
- Least successful marketers spend only 16% of their marketing budget on Content marketing
- Small businesses continuously blogging get 126% higher lead growth than those without blogs.
What Makes Content Marketing Is So Important?
Content marketing if used properly can grow your fan base, drive organic relevant traffic, grow business, and most importantly build trust in your brand. Whether a small YouTuber or a big brand, all try to do this effectively but many of them fail.
The main reason for their failure is that there are many rules and techniques that should be followed to make a content marketing strategy successful.
Here, in this article, we are going to tell you 5 Golden rules of content marketing.
1. Market Research
Before investing in Content Marketing, you need to do complete research on the market. Here, market means:
- The country where you want to sell your products/services
- Demographic factors
The main challenges are the market is not always stable so you need to consider factors like:
- Economy
- Environment
- Stability
- Preference
- Growth Rate
The easiest way to start research is by spying what your competitors are doing. Do a survey in your target market online so you can get ideas about your market type.
2. Competitor Research
Some marketers think competitors are their enemies but that is not true. You need to learn from your competitors especially those who are successful. Content marketing is not hassle-free. It involves trial and error. You need to know what type of content your competitors are using. If they are consistent or not. At this internet age, you can easily get their published content and get an idea of their strategy.
3. Target Audience
This is one of the most important factors when it comes to content marketing success. If you want to make your story successful then narrow down your audience.
You cannot sell shaving cream to women or you cannot sell women’s skirts to men. So, why target everyone?
You have to create an avatar for your buyer.
Note down their: Gender, age, where they live, the culture where they live, habits, and as many things possible.
This can help you target your audience for your content marketing and high conversion.
4. Content Marketing Strategy
A great content strategy can build your brand and make you successful in the long term. This should perfectly align with your business goals.
You need to build a system that can help you even change your strategy in the future.
Some of the points that you must keep in mind while developing a strategy:
- Consistency of your content release
- Types of content you release on the right time
- Tracking all the necessary KPIs (Key Performance Indicators)
- Types of content that will go for certain platforms
We, recommend you to build a short and long term strategy to make your goals successful.
5. Creating Fresh, unique, and Valuable Content
Content marketing is a challenge and you need to accept this to grow your business. It is a challenge mainly because you need to bring something fresh (not always), unique, and valuable. Content should be such that it adds value to your readers, viewers, listeners, or whoever consuming your content.
So, to get fresh, unique content you need to become creative. Do, brainstorming and surveys. Always keep an eye on what your competitors doing. Use data, use Social Media. Try to consume valuable content from others.
You are not expected to reinvent the wheel but try to reverse engineer other’s content. Show your content to right-minded and experts before qualifying content.
We hope, this article can help you achieve your business goals through content marketing. To know more, please subscribe to our newsletter.
