Using AdWords for SEO: AdWords Organic Search
Normally, people think that Google AdWords can only be used as an advertising platform, but some features of Google AdWords can also be used for SEO purposes. In this post, we will discuss how you can use Google AdWords for boosting your SEO.
What is Google AdWords?
Google AdWords is an online platform created by Google, where anyone can get their website listed in Google search results by paying some amount of money. It is a good way to increase paid traffic to your site. But there are many features provided by Google AdWords that can be used to increase the organic search traffic as well.
3 Ways You can use Google AdWords for SEO
Google AdWords generates a lot of data that can be used to get an idea about the search preferences of users. In its core, SEO is nothing but getting to know what user searches in a search engine, and then, optimizing your content according to it. Hence, you can use Google AdWords for getting this idea of user’s search preference, and use it to generate more organic traffic. The following are some of the ways how you can use Google AdWords data for SEO.
- Getting Effective Keywords
With the help of Google AdWords data, you can choose what keywords you should choose to get a better organic search ranking. Google keeps track of the keywords, which are searched by millions of its users, and based on that data, you can choose what are the preferences of users. The tool which you should use to get effective keywords is called Google AdWords Keyword Tool. It is freely available online, and you can get tons of ideas on how your keywords must look like while performing SEO on your site.
- Getting Geography Specifics Trend
You can use Google Analytics to understand the geographical trends in user searches. Based on that, you can optimize your website for a particular location. Additionally, you can also create extra pages for a particular location to get more organic traffic.
- Improving your CTR
CTR stands for Click Through Rate. It represents the portion of users who are clicking your website’s link when they see your site in their search results. The design of your advertisement decides your CTR. You can get an idea about how a particular design of an ad is converting to clicks and then create your advertisement accordingly. This will not improve your organic search ranking, but you will get more traffic at the same rank.
Conclusion
SEO is a very vast game, and it requires a lot of effort to get your website in the top ranks in organic search results. Hence, it is better to know as many tools as possible to optimize the organic search rank of your website as that will lead to greater traffic. Google AdWords is among the best tools which are used worldwide for SEO. You should start taking advantage of its various features if you are not using them till now.
