Attract more customers online for this Christmas

How to attract customers to my business?

Christmas is near and I’m looking for ways to attract customers for my Web development company. Finally, after extensive research and data analysis, I’ve concluded that there are certain activities online that can help us increase conversion for festivals like Christmas.    

I believe that festivals are the best opportunity that all businesses must not miss.

Here are 5 tips that will help you attract more customers online, let’s dive deep into these:

1. Landing Page Optimization

Landing pages are those web pages that your customers land online. They may come directly or from Search Engines or from a referral link. For this Christmas, you can optimize your existing page or build a new landing page. Use opportunity keywords that will help you rank your page organically. Use conversion form that has less number of fields. Remove unnecessary fields.  

Use the AIDA formula as it is highly recommended to increase conversions.

2. Offers & Discounts

Whether you are selling a pen or a car, you can always retain and attract new customers with the help of offers and discounts. People love to shop at festivals at a discounted price.

You have a great landing page, now you can run a campaign online to get traffic.

With compelling, well-crafted copywriting and graphics, you can go ahead and smash the net.

At iDevelopers, we have a team of experienced copywriters and designers who can design attractive banners for your campaign that will drive huge traffic to your web page.

3. Opportunity Post

Your customers love to read and watch great posts online especially for festivals. Let’s see how. Suppose you have a local travel business in New Jersey and people online searching for “best places to visit in New Jersey for this Christmas”. You can take this opportunity and post articles and videos that those people will read or watch. They are likely going to get attracted and it is possible that they contact you.

It also helps to build your brand.

4. Free Gifts

Buy one get one free type of strategy still plays a great role to attract new customers.  But here, I’m not talking about customers paying you anything. I’m talking about Free gifts.

Yes, FREE but without much cost. Here, I’m not suggesting you give them expensive gifts but something that values your customers and make them feel special.

You can run campaigns like giving your customers special coupons that can help them get discounts for future buying from you. These do not cost much but can help to retain your existing customers and attracting new ones.  Another example is if your customers buy from you at Christmas time then give them free gift cards.

5. Advertisement

Running Ads online is always recommended for festive seasons. People tend to buy more and you should leverage it to increase conversion. Running advertisements online is way more effective than traditional advertising mainly because you can reach your target audience efficiently. I recommend you to use Social Media and Search Engines together to run your campaigns. You can run ads that best suits what you sell. Like if you have garments business, you can run Ad Campaigns like “50% Discounts on men’s T-Shirt for this Christmas”.

Conclusion:

These are small but effective steps that can help to attract customers, increasing your conversion, building your brand value, etc. Remember festive seasons like Christmas are opportunities that you should never miss. You can consult with our iDevelopers team to better optimize your landing page and Ad Campaigns for your business.

Tanmay Das

I'm a digital marketer working for iDevelopers. I love writing blogs and generating traffic. Coding is my second hobby. You can comment on my post so that I can know the areas to improve.

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