Why SEO Audit Is Important?
SEO Audit is a significant part of getting your website ranked in the Search engines like Google, Yahoo, Bing. Regular auditing helps you making small improvements that can boost your website SEO performance. You can look at the technical details and metrics of your site’s on-page and also off-page elements. This improves your website visibility, usability, traffic, and conversion.
For long-term success, you need to perform a regular checkup of your website.
You may be losing a lot of visitors because of the low visibility of your website. Maybe your site is not properly optimized for search engines and visitors.
There are multiple reasons why you need to perform regular SEO auditing of your website. We have discussed some of them in this post.
1. Algorithm Changes: Search Engine like Google keeps updating its algorithms. So, if you have the responsibility of getting a website ranked or maintaining its traffic, it becomes really important to get updated with all the algorithm changes.
These algorithm changes can sometimes badly affect your site ranking and traffic. Regular auditing of your website can track changes in ranking and traffic so you can adjust your site structure, content accordingly.
2. Keywords: Tracking keywords is one of the most important tasks for a web-master. If you are optimizing your website using keywords that are too hard to rank or no traffic volume then chances are: your visitors are going to your competitor’s websites. So, keyword research is a significant part of optimizing a website. But what if the keywords you are using losses volume after a few months? You will lose traffic.
Sometimes you need to use keywords that are used occasionally but in general, you need to keep tracking of keyword’s volume and competition. SEO auditing helps you knowing keyword metrics like search volume and competition helping you stay ahead of your competitors.
3. Title & Meta Description: Google, Yahoo, Bing keep updating the length of title and meta description for their SERPs (Search Engine Result Pages). SEO Auditing can help you get aware of any such change. Crafting a title and description significantly improves CTR (Click Through Rate).
4. Updating Content: Sometimes old content is responsible for degrading site rank, low conversion rate, etc. Search Engine like Google ranks those websites that have fresh content. Here content is the text in your website. Website auditing is helpful in detecting outdated contents that are not performing well. Hence you can keep your content fresh and updated.
5. Website Errors: There are possibilities that your website has JavaScript, CSS, or HTML errors. These errors in the code can negatively affect the authority of your website thus degrade ranking. So, it is recommended that you include checking errors in the SEO audit process.
6. Bad/Spammy Links:
When it comes to auditing a website, checking backlinks and internal links cannot be avoided. The reason is backlinks still play a significant role in search engine optimization. Bad and spammy links can hurt your site ranking so detecting them is an important task so when auditing a website, check if the website has any such link.
These are just the basics of SEO auditing, many things are considered in auditing a website. We at iDevelopers don’t just depend on a few tools to generate reports rather we do a complete site auditing (including manual) to generate readable reports and help your website a better ranking.
Visit: www.idevelopersindia.com/free_seo_audit
