Website speed optimization – 5 ways to improve site performance
Page load time greatly influences your website performance in the SEO. In this article, we will tell you how you can enhance your page load time.
Page speed is one of the most important factors that must not be avoided when optimising a website.
The UX (User Experience) of a website is directly related to page speed. It is generally seen that page speed helps increasing conversion.
We have discussed in details what you can do to optimise the speed of your website. We hope following these steps will help you a lot.
1. Migrating your website to a better host:
It is generally seen that if your website loads more than 3 Seconds then this means your website is slow and need to improve. It is a universal truth that moving a website to better hosting helps improving site loading time.
When you are getting too many traffic to your site, then your site is likely to become slow. Choosing a reputable hosting service provider means better response time, and it eliminates latency issues. This is the first step to scale up the speed of your site.
2. CDN – (Content Delivery Network)
Before we dive into why and how CDN can improve website speed, let’s discuss what exactly CDN is.
CDN or Content Delivery Network is the network of servers located in multiple locations. When accessing data from the server, the information is pulled from the nearby server thus increasing the speed of loading.
It lowers the bandwidth cost. Search engines like Google give priority to websites that load faster than those websites that are slow. There are multiple benefits of using CDN so if your website is slow, consider using CDN.
3. Optimize the size of images on your website:
Large images load slowly in your website thus degrading the page speed. So, it is one of the most important tasks that shouldn’t be avoided.
To optimize images, you need to reduce the file size of the images. You have to reduce the size to an extent. You can do it with the help of various software available like Photoshop.
The large file size is one of the primary reasons for slowing download time of websites.
5. Minimize and minify JavaScript and CSS files:
Too much use of JavaScript on a web page can reduce the page speed and degrade SEO performance.
CSS should also be minified to enhance the performance of your site. Use external CSS and minify the file. CSS minifier is easily available online. Don’t use too much JavaScript in your files. Try to use your script at the end of the HTML code or before the closing of the body tag.
Conclusion:
There are multiple ways of optimizing the speed of the website. At “I Developers”, we have technical SEO team who can optimize site speed for better ranking.
