10 Best SEO Tools in 2019
Nowadays, owning a blog or a website is as common as owning a two-wheeler bike. There are many people who are writing their blogs or have their own websites either for commercial purposes or for some content writing purposes. No matter what topic you are writing about in your blog, you can’t deny the importance of your website’s rank in Google search.
What is Google Search Ranking?
Your Google search ranking denotes on what rank your website will be shown in results if somebody does a Google search for something. The words entered by the user during searching on Google are generally known as keywords. For example, if you are developing a website which contains information about foods, then popular keyword can be like food websites, free food delivery sites or something like that. So, if your website appears on the first page or as the first result when someone searches for these queries in Google, then definitely more people will visit your website and hence traffic will be very high.
What is SEO?
Search Engine Optimization (commonly known as SEO) is a process which is used to improve the rank of any website on a web search. The main advantage of performing SEO is to increase the traffic on the website. Almost all the people in this world use web search engines to search according to their needs. So, if you want to reach out to more number of peoples, you need to reach to their search results. Generally, most of the people use Google as their search engines and that is the reason most of the SEO techniques focus on improving Google search rank of the website.
How to perform SEO?
There are several techniques which can be used to improve the visibility of the website which is very much important to increase traffic. Some of the methods involved in Search Engine Optimization are mentioned below.
- The first important thing is to identify the keywords for which you need to optimize your websites. Choosing the wrong keyword may lead to waste of time and efforts.
- Then you should repeat these keywords in your content in a systematic manner. It should not happen that you are randomly placing the keywords all over your content.
- Having a little bit of technical knowledge about the searching algorithm of Google and other famous search engines like Yahoo, Bing, etc. is also be very helpful.
- Providing a good interface and excellent content is very important. The users who once visit your website or blog must be actively attracted towards it in the future also.
- Targeting local searches is very useful. For example, if you are providing car rentals in Mumbai, then keywords involving Mumbai must be given priority.
- You should also optimize your website for voice search. This involves optimizing your website for the keywords which can be misinterpreted during voice search.
- Measuring SEO performance using reliable tools is of utmost importance. If the tool used for calculating Google search rank gives the wrong estimation then that can be a huge blunder.
Top 10 SEO Tools
As mentioned earlier also, having effective and reliable tools help a lot during measuring SEO performance. It also saves time and effort of the SEO analyst. There are several tools available in the market which are beneficial for SEO, so it sometimes becomes a point of confusion for SEO technicians to choose over such a huge variety of tools. We are mentioning some of the tools and their utilities which might help you in performing a better SEO and hence gain more traffic.
This tool is very useful in finding those long tail keywords which have a low level of competitiveness among the websites. These keywords are very effective in optimizing the visibility of the website in various search engines including but not limited to Google. It also gives you an idea about thousands of new keywords which you can embed in your site.
It is a very popular tool which was developed by Neil Patel who is a renowned technical expert and it is mostly famous for providing SEO tips. It is a keyword tool which helps you in finding so many short or long tail keywords for free. This tool can be easily used by the beginner SEO analysts also.
If you have an e-commerce blog and you are struggling with finding the topics on which you should provide content, then Answer The Public is the solution for you. It will provide you one of the best topics on which content writing will lure more traffic and hence more money. It does that without any charges which make it one of the most used tools in India!
This tool will help you with tracking your marketing data. It is available in free and paid versions. You can even look at the keywords that other websites are targeting and hence can improve the traffic on your site as well. It performs a deep analysis of your website and finds the loophole according to content and technical perspective.
This highly popular tool helps you monitor and report your website’s presence in the Google database. It also helps you customize what portion of your website will be indexed and what not. It is completely free and easy to use. It also helps you in viewing your website according to the user’s point of view and hence you can optimize your website for efficient performance.
It is the most recommended SEO tool available online. It is also said to be the second best crawler after Google and hence gives you the most accurate idea about how to improve your website. Ahrefs also has a site audit feature which helps you in recognizing the parts of your website which need improvement. You can even get your competitor’s backlinks which might help you in getting better ideas to improve your site’s rank.
Moz is a full-service SEO software which helps you in almost every respect in the field of SEO. Whether you have to find awesome keywords or you need to crawl some website, Moz has a solution for you. It is among the best SEO tools and they also provide chat option where you can get a response to any question asked and that too without wasting much time.
- Google Keyword Planner
It is a part of services provided by Google Adwords which help you with getting the keywords which are highly searched specifically in Google. You can plan the content of your blog accordingly. It available for free and hence is one of the most basic tools for SEO beginners.
It is probably the best online tool available to get the rank of your webpage in search indexes. It also provides other features related to keywords like the list of keywords which help in generating more traffic and is the best choice for most of the experienced SEO developers. Several long tail and short keywords could be found here which can be used in the websites to attract more traffic.
It is a paid online tool which helps in generating valuable keywords for your website. It is very useful for determining the value of some keywords which you are already using on your website. It helps you in deeply analyzing your website’s performance and hence increasing traffic. It also shows the trending keywords which should be used to gain more traffic.
Importance of SEO
- Benefits of SEO are uncountable as they even make you a millionaire or a superstar with a huge fan following.
- If you are trying to earn money from your website then you should definitely try SEO as they will help in increasing the reach of your website and hence the traffic.
- It plays a huge role in digital marketing which is also a very important part of any website’s success.
- It can help you with getting a huge amount of traffic and hence a big brand value which will benefit you for years.
- SEO jobs are also one of the most sought career options for youth because its demand is increasing day by day.
Conclusion
It is said that in the future everyone will have their own website like we have a notebook today. The success of your website entirely depends upon how much traffic is there. It is the primary goal of SEO i.e. to increase the traffic on your website or blog. SEO techniques are not even that hard to learn and hence learning them will surely help you a lot in improving your website. Even if you don’t have any website, you can learn SEO and provide your service to different websites as a freelancer and earn a handsome amount of money. The tools used in SEO have great importance and hence they should be chosen wisely and according to your need.
