5 Ways to Optimize Your Website for Lead Generation
Generating leads is one of the primary steps in marketing. You can optimize your website to get more leads. There are simple but effective steps that you can apply to optimize your site. I’ve discussed 5 steps that you can apply immediately:
- Add lead capture form
A landing page without a lead capture form is just like a shop without a front door. It is a universal fact that most of the website visitors do not convert so adding a form is very important.
You may be thinking that this point is useless because you already have a lead capture form. Wait! May be your form fields are too many making your visitors irritated. Or maybe the location of the form in your site is wrong. There are multiple reasons that can discourage your visitors to not fill their details.
Whatever the cause may be, you must consult professionals for adding a lead capture form that can significantly increase sales.
- Adding live chat
We all feel good if the websites we visit have someone ready to answer our queries. Yes, adding a live chat option significantly increases our lead generation efforts.
Consult with your web developer for getting a live chatbot on your website.
You can also add Chatbot to your site. This is carried by machine. With advanced technology, this Chatbot can give your visitors an entirely new experience.
- Add Newsletter form
Having a long list of email subscribers is always helpful in multiple ways. You can share your latest post with your existing subscribers. Adding a “subscribe newsletter” form is simple. You can easily capture emails of your website visitors and later use them for further marketing.
- Give something for FREE
Free and valuable things always attract people. Yes, you can leverage this technique for attracting more and more customers.
For instance, you have tutorial courses on something. You can give free training or adding a PDF download option.
- Improve Copy of your site
I’ve already discussed the importance of landing page copy in other articles. Yes, improving the copy of your website has a direct effect on conversion. I suggest you use multiple copies and run A/B test. This will help you know to copy that is most effective and use that.
I recommend using the AIDA formula for writing copies for your website.
We at iDevelopers can optimize your landing page copy to improve conversion rates.
